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Data collection
The data that you explicitly share, but also data about your behaviour and data from other sources can be collected. In general data may have various levels of sensitivity, ranging from ‘aggregated data’ (for example, the average income level in an area code), to personal data (which is directly related to a person, such as an address), to sensitive personal data (such as details about health, sexual preference or religious affiliation).
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receive from you
aggregated data
personal data
sensitive personal data
receive from others
observe
create
purchase
location
If data about you is processed outside the European Union it may be subject to a lower level of protection.
all data
most data
some data
a little data
the least amount
no data
none
is processed outside the EU
duration
To minimise risk personal data should not be stored longer than necessary. In Europe this is a legal requirement.
one year or less
one month or less
ten years or less
more than ten years
Purpose
When data about people is collected, the purpose should always be clear and specific. The data may not be used for other purposes than it was initially collected for.
human resources
Providing goods and services
Scientific research
financial administration
health care
crime fighting and national security
security and surveillance
marketing, sales and customer relationship
authorisation management
judicial
education
automated decision making
fraud detection and prevention
Legal grounds
Data processing is always done on a specific legal foundation. Besides consent there are five other possibilities, such as having a contract or it being required by law.
legal obligation
contract
consent
legitimate interest
vital interest
public task
Data sharing
Data may be shared with other organisations. For example to outsource certain tasks, to collaborate with partners, be compliant with regulations, or as part of a transaction.
customers
parent, daughter or sibling organisation
processors
advertisers
government
other third parties
partners
service providers
Take action
A privacy label offers a summary - read the full privacy statement for more detailed information.
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manage your data
contact our privacy representative
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