Terms in Privacy Label

Learn more about the terms we use, and about privacy law in general!

Two types of privacy

Privacy can be described as a shield that helps you protect yourself and your family. The right to privacy gives you more control over what you share with others. The concept of privacy could be divided into relational privacy and informational privacy.

Relational privacy is the right to be left alone and the right to live your life the way you see fit. The right to privacy follows from Article 8 of the European Convention of Human Rights (ECHR). This right is not only contained in the ECHR but, for instance, also follows from the Charter of Fundamental Rights of the European Union (Article 7). Originally intended to protect citizens against unlawful interference by the government with their privacy.

Informational privacy is concerned with security of your personal information. The European General Data Protection Regulation (GDPR) is focused on informational privacy.


The General Data Protection Regulation exists in order to protect the privacy of all European citizens. The legislation specifically focuses on careful handling of personal data. Because of this regulation, the same basic privacy rules apply in every European country. Organisations need to keep track of which types of personal data they collect, and they should inform you about what they do with it.

That way you should have more control over what happens with your personal data. So, you don’t have to deal with unpleasant surprises.


All data you have, which can be linked to a specific person, is personal data. It is a broad term, which covers a lot of data we know. In the first place, it concerns directly identifying information, such as a name, telephone number, e-mail address or social security number. However, other information about a person such as medical information, information about orders, about surfing behaviour, memberships, etcetera is also personal data.

Something isn’t just personal data if you have a file with the names of a person. It’s also personal data when you can find out someone’s name other ways, for example by linking to another file, or via another organisation.

A visitor to a website, for example, can't just be identified. However, it’s possible to address that person directly, for example with targeted advertisement. In many cases organisations have more information about visitors and they can even distinguish between different visitors. Especially if the organisation’s intention is to sell something to you. Because, when you fill in the purchase form, you give the information which will in question will eventually identify you as a particular customer and website visitor.


Privacy Label contains a lot of technical or juridical language. In order to make sense of all these terms, we try to explain them in normal people language.
In the label you can always click on links for more information or you can click below to see the information here.  


All organisations collect certain personal data. We divide this in four differentkinds of data: aggregated data, personal data, sensitive personal data and special categories of personal data.

Learn more about Collected Data


In whole of the European Union the General Data Protection Regulation protects what happens to data about you. Learn why it matters if your data leaves the EU.  

Learn more about Location


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Learn more about Usage


According to the GDPR personal data may not be stored for a longer period than is necessary for the purpose for which it was obtained, i.e. storage restriction.

Learn more about Duration


If a decision is taken automatically, i.e. with limited human intervention, during processing of personal data, this is referred to as an 'automated decision'. The GDPR states that organisations must inform you when they make use of this. 

Learn more about autmated decision making


The ‘lawful basis’ is the foundation for data processing under the GDPR. If an organisation wants to process personal data, there is a need to identify specific legal grounds.

Learn more about Legal Basis


Data about you might also be shared to other organisations. This list is a general overview of organisations this organisation might share your data with.

Learn more about data sharing


You as a data subject (person whom peronal data is about) have certain rights accourding to the gdpr. All organisations should give you your rights and protect your privacy.

Learn more about actions you can take