Example Labels

Three example privacy labels to get a better picture...

Our example Company

Book Web shop Example from Ireland makes targeted recommendations for books to people. Example sells books online since 2010.Web shop users choose 10 book titles and 5 genres, after which automated suggestions are shown. For this process, Example uses artificial intelligence developed by AI-pro.‍ Example makes recommendations based on your own purchases, books content, reading preferences, behaviour on the website, and (reading) behaviour of others with the same preferences. Example has a datalake on a world wide cloud server hosted by Skydata, containing al this information. Example shares the cloud server with AI-pro in order for AI-pro to improve its algorithm.

Three different Privacy Labels for this webshop...

General Privacy Label
The general Privacy Label of this example webshop could look like this. It summarises the whole privacy statement.
Privacy Label of Example webshop
This Privacy Label is the general label of our example webshop. This basicly is a summary of its privacy statement.
Data collection
Personal data is data that says something about you as an individual. In short: all the information that makes you. We distinguish aggregated, normal and sensitive personal data. Organisations collect personal data in different ways. Learn more
We receive from you:
personal data
You give us the information you share in your profile. Also, you choose books and genres you like and give us information in order to send you your books.
We receive from others:
aggregated data,
personal data &
sensitive personal data
AI-pro's algorythm supplies us with recommendations on books you might like.
We observe:
personal data &
sensitive personal data
We observe what books you purchase, your reading preferences, behaviour on the website.
Derive:
personal data &
sensitive personal data
We make recommendations based upon what we information we have from you and based upon others with the same preferences.
Location
Personal data could be processed on different locations. In the EU, the GDPR is in place. If data about you is processed outside the EU, the laws of those countries may apply to the data too. Learn more
Most data is processed outside the EU
Most of our data is stored on our world wide cloud server.
Duration
Once personal data is collected you should know that organisations cannot store it indefinitely. The rule of thumb here is: you must not keep personal data for longer than you need it for the goal its collected. Learn more
Most data: one month or less
Some data: one year or less
A little data: ten years or less
Purpose
When an organisation wants to process information about you, they need a specific goal to do so. Personal data may not be used for other purposes than its collect for initially. Learn more
Providing goods and services
Certain information about you might be used by this organisation in order to provide you a good or a service.
Automated decision making
We make profiles of our customers to provide automated suggestions and recommendations.
Marketing, sales and customer relationship
We use the information about your visit to our website to show you the website, to analyse which web pages are visited most frequently, and how you came to our site (via which other websites or via our newsletter).
Financial administration
Certain information about you might be used by this organisation for its financial administration.
Legal grounds
If an organisation wants to process data about you, they need to have a specific goal and a lawful basis. The lawful basis is the foundation for data processing under the GDPR. There are 6 lawful bases to base a processing activity. Learn more
Contract
By buying books in our online shop we engage in a contract with you to deliver those book to you.
Legitimate interest
We believe we have its within yours and our interest to develop the algorithm together with AI-pro, since we can give you beter recommendations on books you might like.
Legal obligation
We have a some legal obligations like giving information for taxes.
Consent
For our newsletter and for instance when you fill in a questionniare at our website.
Data sharing
Organisations can also share personal data with other organisations. This can be done for the execution of a task, or for a collaboration. Sometimes data must be shared because of a government. Or data can be sold to another organisation. Learn more
Service providers
We share you contact information with logistics service companies to send the books you orderd.
Partners
We share our cloud server with AI-pro in order for them to improve the algoritm which helps you choose new books.
Processors
Skydata is hosting our cloud server.
Advertisers
We share your online behavour, by using cookies, to sell advertisements on your website.
Government
We share information like financial details with the governemnt because it's obligated by law.
Take action
If an organisation wants to process data about you, you have the right to information and other fundamental rights. You can find information in the privacy statement. You can also contact the organisation. Learn more
Read our privacy statement
Manage your data
Contact our privacy representative
Email: info@privacylabel.org
Phone: 0612345678
Last updated 2020-04-24
Privacy Label Version 2020-04
{ "intro": { "title": "Privacy Label of Example webshop", "description": "This Privacy Label is the general label of our example webshop. This basicly is a summary of its privacy statement.", "language": "en-uk" }, "collection": { "receive_from_you": { "aggregated_data": false, "personal_data": true, "sensitive_data": false, "explanation": "You give us the information you share in your profile. Also, you choose books and genres you like and give us information in order to send you your books.", "url": "" }, "receive_from_others": { "aggregated_data": true, "personal_data": true, "sensitive_data": true, "explanation": "AI-pro's algorythm supplies us with recommendations on books you might like.", "url": "" }, "observe": { "aggregated_data": false, "personal_data": true, "sensitive_data": true, "explanation": "We observe what books you purchase, your reading preferences, behaviour on the website.", "url": "" }, "create": { "aggregated_data": false, "personal_data": true, "sensitive_data": true, "explanation": "We make recommendations based upon what we information we have from you and based upon others with the same preferences.", "url": "" }, "purchase": { "aggregated_data": false, "personal_data": false, "sensitive_data": false, "explanation": "", "url": "" } }, "location": { "processed_outside_the_eu": { "value": "most_data", "explanation": "Most of our data is stored on our world wide cloud server.", "url": "" } }, "duration": { "most_data": { "value": "1_month_or_less", "explanation": "", "url": "" }, "some_data": { "value": "1_year_or_less", "explanation": "", "url": "" }, "a_little_data": { "value": "10_years_or_less", "explanation": "", "url": "" } }, "purpose": { "providing_goods_and_services": { "explanation": "Certain information about you might be used by this organisation in order to provide you a good or a service.", "url": "" }, "automated_decision_making": { "explanation": "We make profiles of our customers to provide automated suggestions and recommendations.", "url": "" }, "marketing_or_sales_or_customer_relations": { "explanation": "We use the information about your visit to our website to show you the website, to analyse which web pages are visited most frequently, and how you came to our site (via which other websites or via our newsletter).", "url": "" }, "financial_administration": { "explanation": "Certain information about you might be used by this organisation for its financial administration.", "url": "" } }, "legal": { "contract": { "explanation": "By buying books in our online shop we engage in a contract with you to deliver those book to you.", "url": "" }, "legitimate_interests": { "explanation": "We believe we have its within yours and our interest to develop the algorithm together with AI-pro, since we can give you beter recommendations on books you might like.", "url": "" }, "legal_obligation": { "explanation": "We have a some legal obligations like giving information for taxes.", "url": "" }, "consent": { "explanation": "For our newsletter and for instance when you fill in a questionniare at our website.", "url": "" } }, "sharing": { "service_providers": { "explanation": "We share you contact information with logistics service companies to send the books you orderd.", "url": "" }, "partners": { "explanation": "We share our cloud server with AI-pro in order for them to improve the algoritm which helps you choose new books.", "url": "" }, "processors": { "explanation": "Skydata is hosting our cloud server.", "url": "" }, "advertisers": { "explanation": "We share your online behavour, by using cookies, to sell advertisements on your website.", "url": "" }, "government": { "explanation": "We share information like financial details with the governemnt because it's obligated by law.", "url": "" } }, "action": { "privacy_policy": "Link to our privacy statement", "manage_data": "Link to our portal", "contact": "Date Protection Officer", "email": "info@privacylabel.org", "phone": "0612345678" }, "updated": { "updated_year": 2020, "updated_month": "04", "updated_day": 24 } }
A Qustionnaire on the website
Now, Example is performing a small research on which news papers users read. Example has a questionnaire on the website. They will use the information from the questionnaire only for this small research. The GDPR states that controllers shall provide information to the data subject without undue delay. Therefore customers of the web shop should be informed on what happens to their personal data when they fill in the questionnaire. Here Privacy Label can give the specific information on what happens with their personal data, specified for the questionnaire.
Privacy Label Questionnaire
This Privacy Label shows an example of privacy communication for a questionnaire on a website.
Data collection
Personal data is data that says something about you as an individual. In short: all the information that makes you. We distinguish aggregated, normal and sensitive personal data. Organisations collect personal data in different ways. Learn more
We receive from you:
personal data
By answering the questions in this questionnaire, you give us your personal data.
Location
Personal data could be processed on different locations. In the EU, the GDPR is in place. If data about you is processed outside the EU, the laws of those countries may apply to the data too. Learn more
Most data is processed outside the EU
We store the information in our world wide cloud server hosted by Skydata.
Duration
Once personal data is collected you should know that organisations cannot store it indefinitely. The rule of thumb here is: you must not keep personal data for longer than you need it for the goal its collected. Learn more
Most data: one month or less
We do not store the information you give us in this questionnaire for longer than a month after you send it to us.
Purpose
When an organisation wants to process information about you, they need a specific goal to do so. Personal data may not be used for other purposes than its collect for initially. Learn more
Marketing, sales and customer relationship
We are performing a small research on which news papers our users read, to create a better range of books in our webshop.
Legal grounds
If an organisation wants to process data about you, they need to have a specific goal and a lawful basis. The lawful basis is the foundation for data processing under the GDPR. There are 6 lawful bases to base a processing activity. Learn more
Consent
You consent by sending in your information in this questionnaire.
Data sharing
Organisations can also share personal data with other organisations. This can be done for the execution of a task, or for a collaboration. Sometimes data must be shared because of a government. Or data can be sold to another organisation. Learn more
Processors
We share the information with Skydata. Skydata hostes our cloud server.
Partners
We share our cloud server with AI-pro in order for them to improve the algoritm which helps you choose new books.
Take action
If an organisation wants to process data about you, you have the right to information and other fundamental rights. You can find information in the privacy statement. You can also contact the organisation. Learn more
Read our privacy statement
Contact our privacy representative
Email: info@privacylabel.org
Phone: 0612345678
Last updated 2020-04-24
Privacy Label Version 2020-04
{ "intro": { "title": "Privacy Label Questionnaire", "description": "This Privacy Label shows an example of privacy communication for a questionnaire on a website.", "language": "en-uk" }, "collection": { "receive_from_you": { "aggregated_data": false, "personal_data": true, "sensitive_data": false, "explanation": "By answering the questions in this questionnaire, you give us your personal data.", "url": "" }, "receive_from_others": { "aggregated_data": false, "personal_data": false, "sensitive_data": false, "explanation": "", "url": "" }, "observe": { "aggregated_data": false, "personal_data": false, "sensitive_data": false, "explanation": "", "url": "" }, "create": { "aggregated_data": false, "personal_data": false, "sensitive_data": false, "explanation": "", "url": "" }, "purchase": { "aggregated_data": false, "personal_data": false, "sensitive_data": false, "explanation": "", "url": "" } }, "location": { "processed_outside_the_eu": { "value": "most_data", "explanation": "We store the information in our world wide cloud server hosted by Skydata.", "url": "" } }, "duration": { "most_data": { "value": "1_month_or_less", "explanation": "We do not store the information you give us in this questionnaire for longer than a month after you send it to us.", "url": "" } }, "purpose": { "marketing_or_sales_or_customer_relations": { "explanation": "We are performing a small research on which news papers our users read, to create \na better range of books in our webshop.", "url": "" } }, "legal": { "consent": { "explanation": "You consent by sending in your information in this questionnaire.", "url": "" } }, "sharing": { "processors": { "explanation": "We share the information with Skydata. Skydata hostes our cloud server.", "url": "" }, "partners": { "explanation": "We share our cloud server with AI-pro in order for them to improve the algoritm which helps you choose new books.", "url": "" } }, "action": { "privacy_policy": "Link to our Privacy Statement", "manage_data": "", "contact": "Data Protection Officer", "email": "info@privacylabel.org", "phone": "0612345678" }, "updated": { "updated_year": 2020, "updated_month": "04", "updated_day": 24 } }
A new vacancy
The web shop is doing well. Example has some new vacancies. To fulfill a vacancy Example processes certain information of potential candidates. They ask for some basicinformation, a curriculum vitae and an application letter. Without consent, Example will only use that information for this specific vacancy.
Privacy Label Job Application
This Privacy Label shows an example for privacy communication for a job application
Data collection
Personal data is data that says something about you as an individual. In short: all the information that makes you. We distinguish aggregated, normal and sensitive personal data. Organisations collect personal data in different ways. Learn more
We receive from you:
personal data &
sensitive personal data
For this job application, we only use personal data on your CV and motivation letter you provide yourself.
Location
Personal data could be processed on different locations. In the EU, the GDPR is in place. If data about you is processed outside the EU, the laws of those countries may apply to the data too. Learn more
No data is processed outside the EU
All infromation is processed in our own office.
Duration
Once personal data is collected you should know that organisations cannot store it indefinitely. The rule of thumb here is: you must not keep personal data for longer than you need it for the goal its collected. Learn more
Most data: one month or less
We will remove your information within one month after we found our new employee. Only if you consented, we will store your information longer.
Purpose
When an organisation wants to process information about you, they need a specific goal to do so. Personal data may not be used for other purposes than its collect for initially. Learn more
Human resources
We will use your personal data in order to find the perfect candidate for this job.
Legal grounds
If an organisation wants to process data about you, they need to have a specific goal and a lawful basis. The lawful basis is the foundation for data processing under the GDPR. There are 6 lawful bases to base a processing activity. Learn more
Consent
You consent by sending your CV and motivation letter to us.
Data sharing
Organisations can also share personal data with other organisations. This can be done for the execution of a task, or for a collaboration. Sometimes data must be shared because of a government. Or data can be sold to another organisation. Learn more
Processors
We make use of the services of a number of specialist suppliers in the field of ICT.
Take action
If an organisation wants to process data about you, you have the right to information and other fundamental rights. You can find information in the privacy statement. You can also contact the organisation. Learn more
Read our privacy statement
Manage your data
Contact our privacy representative
Email: info@privacylabel.org
Phone: 0612345678
Last updated 2020-04-28
Privacy Label Version 2020-04
{ "intro": { "title": "Privacy Label Job Application", "description": "This Privacy Label shows an example for privacy communication for a job application", "language": "en-uk" }, "collection": { "receive_from_you": { "aggregated_data": false, "personal_data": true, "sensitive_data": true, "explanation": "For this job application, we only use personal data on your CV and motivation letter you provide yourself.", "url": "" }, "receive_from_others": { "aggregated_data": false, "personal_data": false, "sensitive_data": false, "explanation": "", "url": "" }, "observe": { "aggregated_data": false, "personal_data": false, "sensitive_data": false, "explanation": "", "url": "" }, "create": { "aggregated_data": false, "personal_data": false, "sensitive_data": false, "explanation": "", "url": "" }, "purchase": { "aggregated_data": false, "personal_data": false, "sensitive_data": false, "explanation": "", "url": "" } }, "location": { "processed_outside_the_eu": { "value": "no_data", "explanation": "All infromation is processed in our own office.", "url": "" } }, "duration": { "most_data": { "value": "1_month_or_less", "explanation": "We will remove your information within one month after we found our new employee. Only if you consented, we will store your information longer.", "url": "" } }, "purpose": { "human_resources": { "explanation": "We will use your personal data in order to find the perfect candidate for this job.", "url": "" } }, "legal": { "consent": { "explanation": "You consent by sending your CV and motivation letter to us.", "url": "" } }, "sharing": { "processors": { "explanation": "We make use of the services of a number of specialist suppliers in the field of ICT.", "url": "" } }, "action": { "privacy_policy": "Link to our Privacy Statement", "manage_data": "Link to our Portal", "contact": "Data Protection Officer", "email": "info@privacylabel.org", "phone": "0612345678" }, "updated": { "updated_year": 2020, "updated_month": "04", "updated_day": 28 } }