Three example privacy labels to get a better picture...
Our example Company
Book Web shop Example from Ireland makes targeted recommendations for books to people. Example sells books online since 2010.Web shop users choose 10 book titles and 5 genres, after which automated suggestions are shown. For this process, Example uses artificial intelligence developed by AI-pro. Example makes recommendations based on your own purchases, books content, reading preferences, behaviour on the website, and (reading) behaviour of others with the same preferences. Example has a datalake on a world wide cloud server hosted by Skydata, containing al this information. Example shares the cloud server with AI-pro in order for AI-pro to improve its algorithm.
Three different Privacy Labels for this webshop...
General Privacy LabelThe general Privacy Label of this example webshop could look like this. It summarises the whole privacy statement.
A Qustionnaire on the websiteNow, Example is performing a small research on which news papers users read. Example has a questionnaire on the website. They will use the information from the questionnaire only for this small research. The GDPR states that controllers shall provide information to the data subject without undue delay. Therefore customers of the web shop should be informed on what happens to their personal data when they fill in the questionnaire. Here Privacy Label can give the specific information on what happens with their personal data, specified for the questionnaire.
A new vacancyThe web shop is doing well. Example has some new vacancies. To fulfill a vacancy Example processes certain information of potential candidates. They ask for some basicinformation, a curriculum vitae and an application letter. Without consent, Example will only use that information for this specific vacancy.