Example Labels

Three example privacy labels to get a better picture...

Our example Company

Book Web shop Example from Ireland makes targeted recommendations for books to people. Example sells books online since 2010.Web shop users choose 10 book titles and 5 genres, after which automated suggestions are shown. For this process, Example uses artificial intelligence developed by AI-pro.‍ Example makes recommendations based on your own purchases, books content, reading preferences, behaviour on the website, and (reading) behaviour of others with the same preferences. Example has a datalake on a world wide cloud server hosted by Skydata, containing al this information. Example shares the cloud server with AI-pro in order for AI-pro to improve its algorithm.

Three different Privacy Labels of this webshop...

  • General Privacy Label
    Privacy Label of Example webshop

    This Privacy Label is the general label of our example webshop. This basicly is a summary of its privacy statement.

    Collected data
    • we receive from you
      • personal data

      This is data you have explicitly and knowingly shared with this organisation. learn more

      You give us the information you share in your profile. Also, you choose books and genres you like and give us information in order to send you your books.
    • we receive from others
      • aggregated data
      • personal data
      • sensitive personal data
      • special categories data

      This is data about you, this organisation received from another organisation. learn more

      AI-pro's algorythm supplies us with recommendations on books you might like
    • we observe
      • personal data
      • sensitive personal data
      • special categories data

      This is data about you, this organisation gathered by observing you (online) behaviour. learn more

      We observe what books you purchase, your reading preferences, behaviour on the website.
    • we create
      • personal data
      • sensitive personal data
      • special categories data

      This is data about you, this organisation made itself learn more

      We make recommendations based upon what we information we have from you and based upon others with the same preferences
    location
    • most data is processed outside the EU

      If data about you is processed outside the EU, the laws of those countries may apply to the data too. learn more

      Most of our data is stored on our world wide cloud server.
    duration
    • most data less than a month

      This amount of personal data is stored for one month or less by this organisation. According to the GDPR personal data may not be stored for a longer period than is necessary for the purpose for which it was obtained. learn more

      learn more
    • some data less than 1 year

      This amount of personal data is stored for one year or less by this organisation. According to the GDPR personal data may not be stored for a longer period than is necessary for the purpose for which it was obtained. learn more

      learn more
    • a little data less than 10 years

      This amount of personal data is stored for ten years or less by this organisation. According to the GDPR personal data may not be stored for a longer period than is necessary for the purpose for which it was obtained. learn more

      learn more
    Usage
    • Providing goods and services

      Certain information about you might be used by this organisation in order to provide you a good or a service learn more

    • marketing

      marketing_ux learn more

    • Sales and customer relations

      sales_and_customer_relations_ux learn more

    • financial administration

      Certain information about you might be used by this organisation for its financial administration. learn more

    • human resources

      Certain information about you might be used by this organisation for human resources. learn more

    automated decision making
    • we do not make use of automated decision making

      Automated decision making is a judgement about you generated by a computer. Profiling is when this judgement generates a profile of your behaviour. European law dictates you can always talk to a human if you feel the judgement is incorrect or incomplete. learn more

    Data sharing
    Take action
    Last updated 2019-11 Privacy Label version 2019-09 BETA
  • Questionnaire Label
    Now, Example is performing a small research on which news papers users read. Example has a questionnaire on the website. They will use the information from the questionnaire only for this small research. The GDPR states that controllers shall provide information to the data subject without undue delay. Therefore customers of the web shop should be informed on what happens to their personal data when they fill in the questionnaire. Here Privacy Label can give the specific information on what happens with their personal data, specified for the questionnaire.

    Privacy Label Questionnaire

    This Privacy Label shows an example of privacy communication for a questionnaire on a website.

    Collected data
    • we receive from you
      • personal data

      This is data you have explicitly and knowingly shared with this organisation. learn more

      By answering the questions in this questionnaire, you give us your personal data.
    location
    • most data is processed outside the EU

      If data about you is processed outside the EU, the laws of those countries may apply to the data too. learn more

      We store the information in our world wide cloud server hosted by Skydata
    duration
    • most data less than a month

      This amount of personal data is stored for one month or less by this organisation. According to the GDPR personal data may not be stored for a longer period than is necessary for the purpose for which it was obtained. learn more

      We do not store the information you give us in this questionnaire for longer than a month after you send it to us.learn more
    Usage
    • research

      Certain information about you might be used by this organisation for research purposes. learn more

      We are erforming a small research on which news papers our users read.
    automated decision making
    • we do not make use of automated decision making

      Automated decision making is a judgement about you generated by a computer. Profiling is when this judgement generates a profile of your behaviour. European law dictates you can always talk to a human if you feel the judgement is incorrect or incomplete. learn more

    Data sharing
    Take action
    Last updated 2019-11 Privacy Label version 2019-09 BETA

  • Vacancy Label
    The web shop is doing well. Example has some new vacancies. To fulfill a vacancy Example processes certain information of potential candidates. They ask for some basicinformation, a curriculum vitae and an application letter. Without consent, Example will only use that information for this specific vacancy.
    Privacy Label Job Application

    This Privacy Label shows an example for privacy communication for a job application

    Collected data
    • we receive from you
      • personal data
      • sensitive personal data
      • special categories data

      This is data you have explicitly and knowingly shared with this organisation. learn more

      For this job application, we only use personal data on your CV and motivation letter you provide yourself.
    location
    • no data is processed outside the EU

      If data about you is processed outside the EU, the laws of those countries may apply to the data too. learn more

      All infromation is processed in our own office.
    duration
    • most data less than a month

      This amount of personal data is stored for one month or less by this organisation. According to the GDPR personal data may not be stored for a longer period than is necessary for the purpose for which it was obtained. learn more

      We will remove your information within one month after we found our new employee. Only if you consented, we will store your infomration longer.learn more
    Usage
    • human resources

      Certain information about you might be used by this organisation for human resources. learn more

      We will use your personal data in order to find the perfect candidate for this job.
    automated decision making
    • we do not make use of automated decision making

      Automated decision making is a judgement about you generated by a computer. Profiling is when this judgement generates a profile of your behaviour. European law dictates you can always talk to a human if you feel the judgement is incorrect or incomplete. learn more

    Data sharing
    Take action
    Last updated 2019-11 Privacy Label version 2019-09 BETA