Example Labels

Three example privacy labels to get a better picture...

Our example Company

Book Web shop Example from Ireland makes targeted recommendations for books to people. Example sells books online since 2010.Web shop users choose 10 book titles and 5 genres, after which automated suggestions are shown. For this process, Example uses artificial intelligence developed by AI-pro.‍ Example makes recommendations based on your own purchases, books content, reading preferences, behaviour on the website, and (reading) behaviour of others with the same preferences. Example has a datalake on a world wide cloud server hosted by Skydata, containing al this information. Example shares the cloud server with AI-pro in order for AI-pro to improve its algorithm.

Three different Privacy Labels for this webshop...

  • General Privacy Label
    The general Privacy Label of this example webshop could look like this. It summarises the whole privacy statement.

    Privacy Label of Example webshop

    This Privacy Label is the general label of our example webshop. This basicly is a summary of its privacy statement.

    Data collection
    • We receive from you:
      • personal data
      You give us the information you share in your profile. Also, you choose books and genres you like and give us information in order to send you your books.
    • We receive from others:
      • aggregated data,
      • personal data &
      • sensitive personal data
      AI-pro's algorythm supplies us with recommendations on books you might like.
    • We observe:
      • personal data &
      • sensitive personal data
      We observe what books you purchase, your reading preferences, behaviour on the website.
    • Derive:
      • personal data &
      • sensitive personal data
      We make recommendations based upon what we information we have from you and based upon others with the same preferences.
    Location
    • Most data is processed outside the EU
      Most of our data is stored on our world wide cloud server.
    Duration
    • Most data: one month or less
    • Some data: one year or less
    • A little data: ten years or less
    Purpose
    • Providing goods and services
      Certain information about you might be used by this organisation in order to provide you a good or a service.
    • Automated decision making
      We make profiles of our customers to provide automated suggestions and recommendations.
    • Marketing, sales and customer relationship
      We use the information about your visit to our website to show you the website, to analyse which web pages are visited most frequently, and how you came to our site (via which other websites or via our newsletter).
    • Financial administration
      Certain information about you might be used by this organisation for its financial administration.
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  • A Qustionnaire on the website
    Now, Example is performing a small research on which news papers users read. Example has a questionnaire on the website. They will use the information from the questionnaire only for this small research. The GDPR states that controllers shall provide information to the data subject without undue delay. Therefore customers of the web shop should be informed on what happens to their personal data when they fill in the questionnaire. Here Privacy Label can give the specific information on what happens with their personal data, specified for the questionnaire.
    Privacy Label Questionnaire

    This Privacy Label shows an example of privacy communication for a questionnaire on a website.

    Data collection
    • We receive from you:
      • personal data
      By answering the questions in this questionnaire, you give us your personal data.
    Location
    • Most data is processed outside the EU
      We store the information in our world wide cloud server hosted by Skydata.
    Duration
    • Most data: one month or less
      We do not store the information you give us in this questionnaire for longer than a month after you send it to us.
    Purpose
    • Marketing, sales and customer relationship
      We are performing a small research on which news papers our users read, to create a better range of books in our webshop.
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  • A new vacancy
    The web shop is doing well. Example has some new vacancies. To fulfill a vacancy Example processes certain information of potential candidates. They ask for some basicinformation, a curriculum vitae and an application letter. Without consent, Example will only use that information for this specific vacancy.
    Privacy Label Job Application

    This Privacy Label shows an example for privacy communication for a job application

    Data collection
    • We receive from you:
      • personal data &
      • sensitive personal data
      For this job application, we only use personal data on your CV and motivation letter you provide yourself.
    Location
    • No data is processed outside the EU
      All infromation is processed in our own office.
    Duration
    • Most data: one month or less
      We will remove your information within one month after we found our new employee. Only if you consented, we will store your information longer.
    Purpose
    • Human resources
      We will use your personal data in order to find the perfect candidate for this job.
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